CASE STUDY OF GHARI DETERGENT

Sorry, your blog cannot share posts by email. Creating Territories — Is i After 25 years of its inception it took the top position in detergent market. Social Login – Become our member today! Advertisements also being displayed inside the bogies of Swarna Jayanti Express from Trivandrum to Hazrat Nizamuddin in Delhi last year that cuts across three or four states in south India In addition, Rohit Surfactants promotes Ghari at roadside shows, magic shows and exhibitions in smaller towns and cities. The success potion of the rise of this company is surely its marketing strategy. You are commenting using your Google account.

This gave Ghari the visibility it wanted in ruaral, semi urban and small towns. Log in with your credentials Social Login – Become our member today! This resulted in low profit margin but high sales volume. Very good analysis and eye opening. Recently Ghari detergent has surpassed several multinational brands to become the second largest-selling detergent in the country.

The Curious Case Of Ghari Detergent |

Notify me of new posts via email. Ghari also implemented extensive dealer network throughout dteergent state. They organized many events where customers can test the brand themselves and can clear their doubts. Very good analysis and eye opening.

case study of ghari detergent

Fill in your details below or click an icon to log in: The success potion of the rise of this company is surely its marketing strategy. Members Newest Active Popular. In nirma was established. IdeasMakeMarket and its logo are registered trademarks. With a small allocation xase promotion functions, it had an uphill task of managing advertising and promotional activities within that fund.

  SBAC ARGUMENTATIVE ESSAY RUBRIC

The first campaign was the Ghari Detergent Express a summer special in that ran between Lucknow studh Guwahati for two months Taking the cue from there, Ghari has now advertised in Pushpak Express that runs between Lucknow and Mumbai.

The high population in these states also helped it to sell more units. Leave a Reply Cancel reply Enter your drtergent here Excellent article…Very Very useful… Thumps up from my side.

Ghari – India’s Largest Selling Detergent Powder*

Notify me of new comments via email. Ghari realized that the only differentiating factor it can offer is the value of money.

They also used 30 vehicles for out of home advertisements Instead of endorsing any celebrity, they made the brand talk for itself. Amidst all this competition an infant brand was born in Kanpur, Uttar Pradesh in the year Post was not sent – check your email addresses!

Many obvious answers popped out including surf, wheel, tide etc. Advertisements also being displayed inside the bogies of Swarna Jayanti Express from Trivandrum to Hazrat Nizamuddin in Delhi last year that cuts across three or four states in south India In addition, Rohit Surfactants promotes Ghari at roadside shows, magic shows and exhibitions in smaller towns and cities.

Recently Ghari detergent has surpassed several multinational brands to become the second largest-selling detergent in the country. Hi All, Wish You all a Very Happy New Year Recently Ghari detergent has surpassed several multinational brands to become the second largest-selling detergent in the country.

  SOAL ESSAY PANCASILA SEBAGAI ETIKA POLITIK

case study of ghari detergent

Very useful insight…and yes congratulations to Rohit Surfactants for this accomplishment. After 25 years of its inception it took the top position in detergent market. You are commenting using your Twitter account. But he rejected every answer as incorrect. Groups Newest Active Popular Alphabetical. With all these marketing measures coupled with optimum utilization of its resources Ghari could stand out in the cut throat competition in Indian detergent market.

Emotional branding and you — Does it work?

ghari detergent case study – zomcituatri –

The first campaign of this nature was lauched in with Ghari express summer train running from Lucknow to Gauhati. But in the same time sacrificing your margin and competing on cse basis of price alone are not the part of sustainable competitive advantage and journey ahead is not going to be a cakewalk for Ghari Detergent.

Customers are unlikely to see other stuy at these places — an innovative idea to break the clutter. Ghari also sponsored some T. This gave Ghari the visibility it wanted in ruaral, semi urban and small towns. Along with these path breaking strategies, what make Ghari special and a hit is its pricing strategy. With only 35 crores of budget allotted to Marketing and promotional activities.

Author: admin