Cordia recognised an opportunity for growth. The case makes mention of various options available to the organization to initiate a structural change to the organization. Calling upon core competences is the key to strategic development in this case as the brand was once recognised as the leading change in school meals programmes. How to cite this essay Choose cite format: Cordia has highly established norms and places heavy reliance on implied authority. Henry Mintzberg describes emergent strategies as such: Cordia realised that they cannot rely solely on historical data and perspectives to run the company.
This is the development of strategy by experimentation and learning. Staff retention is high and employees rarely leave Cordia for other opportunities. Through the culture web of Cordia is can clearly be seen that the company places high value on historical practices and the company is managed accordingly. If the employees are unconsciously averse to a new Cordia Way then the likelihood for success in the company strategy are much lower. Cordia realised that they cannot rely solely on historical data and perspectives to run the company.
They have to be aware of the changes in the environment. Strategy within Cordia is also formal and emergent. Some of the key strategic issues arising from a cultural analysis of Cordia include: These are the pockets of real power within the company.
Cordia has a culture that is particularly resistant to change. Cordia did not state specific goals for the company.
Sate services are increasingly being contracted out. This refers to the way that the organisation is controlled.
Instead it went the route of incorporating six, twenty week phases into the Cordia Way. The concept of competition is not well established within Cordia caase most employees still view the company as a council division.
Analysis of the famous case study – Cordia LLP – Service reform in the public sector
Through the culture web of Cordia is can clearly be seen that the company places high value on historical practices and the company is managed accordingly. The market will thus see Cordia as an LLP and not just merely an extension of the council. Cordia understand that each of these require different objectives to grow and develop further thus strengthening the overall brand. Cordia Llp 1 January Llp the recent turmoil over pay disputes, and the fact that the company had to pay-out large sums of money due to inequalities, the council gave Cordia LLP three years in which to improve on their competitive position in the business environment, therefore the organisations strategy focussed on the next three years of its trading life.
Cordia has outlines a change management plan to deal with these issues. It includes financial and quality systems. There was a great historical emphasis on caring for the client core competences and not running the unit as a business strategy.
The continued alignment to the heritage of Council dominance is manifested in many of the routines and control systems. The political view of strategy is also critically evident as Cordia has powerful factions, divisional leaders, middle managers and political leaders with conflicting political agendas.
Cordia is not a wary business nor does it burden itself with too much conceptualisation or planning. Even though this contractual process is different from the Cordia case, it still leans toward governments trying to find more efficient ways of operating.
It is widely highlighted that the Council will always provide the facilities, practices and processes and terms and conditions that enable Cordia to keep trading as an appendage of the Council. According to the case, Cordia decided to develop a brand strategy. This will ensure that work effectively to increase revenue rather than break even with the view that everyone is safe. The managing director realized that this would involve the buy in of management and staff.
The formal process includes the twenty week phases which serve not only as part of change management but also to increase the efficiency of the business. Free essay samples Essays Cordia Llp.
Henry Mintzberg describes emergent strategies as such: At its current state, Cordia reflected a structure, as mentioned above, that was functional and clearly divisional.
Cordia Llp free essay sample – New York Essays
Cordia recognised an opportunity for growth. These refer to the visual representations of the company including logos, state of the offices and dress codes. Cordia realised that they cannot rely solely on historical data and perspectives to run the company. Question Three What strategy should Cordia accept and why?
These three divisions indicated three different strategies: Therefore, in most cases strategy may be considered as the outcome of resolving emerging issues.