TIPPEX BEAR CASE STUDY

To find out more, including how to control cookies, see here: Concerning this, we can draw a conclusion that this campaign indeed has an impact on people, at least from a brand awareness perspective. You are commenting using your WordPress. The target is pupils, students and customers of Tipp-ex. Email Subscription Enter your email address to subscribe to this blog and receive notifications of new posts by email. More than 50 different hilarious endings can thus be discovered.

Louis Audard Digital Production Manager: April 13, at 2: July 16, at 8: Leave a Reply Cancel reply Enter your comment here On the other hand, 42 alternative scenes were shot so anything you write gets a video response. Fill in your details below or click an icon to log in: Top Post 15 years of Axe Effect:

You are commenting using your Twitter account. All these efforts help to create an engagement among the audience in the way of bfar special experience with the product. You are commenting using your Facebook account.

tippex bear case study

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Tipp-Ex – A Hunter Shoots a Bear | This is not ADVERTISING

Notify me of new comments via email. Louis Audard Digital Production Manager: Describe how the promotion developed from concept to implementation: April 15, at 1: You are commenting using your Twitter account.

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This post will bexr and evaluate the process and strategies of the whole event in the following parts and try to find out the unique points of this campaign.

Anything in particular you would recommend about it? Results In days: At the end of the video the viewer decides whether the hunter should shoot the bear or not. April 12, at 7: Why is it successful?

You are commenting using your Google account. It starts with a video on YouTube featuring a hunter out in the woods and suddenly facing a bear.

Case Study of Tipp-Ex’s “Shoot the Bear”

You are commenting using your WordPress. Leave a Reply Cancel reply Enter your comment here The possibilities are infinite. Tipp-Ex had almost 5, mentions on the launch day only.

tippex bear case study

Follow-ups This company launched once again the season 2 of this interactive campaign with the funny bear in Join 1, other followers Sign me up! February 27, at March 16, at 5: Email required Address never made public.

tippex bear case study

The effort broke down the boundaries of YouTube for the first time, utilising the whole screen to exemplify the use of its whiteout product. However, there are also drawbacks like the lack of control that companies should take into consideration when they are trying to use new media instead of mass media as tools of promotion.

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Tipp-ex sell-in versus Shares, likes and comments on Facebook: You are commenting using your WordPress. July 1, Author: This is not advertising RT CriMilitello: Considering that the target audience of this campaign are students and office workers who are relatively young, be familiar with internet as well as social networks, spend lots of time on internet and like funny and cool stuffs, the interactive campaign create for them a choose-your-own-story-style video journey on YouTube, which broke down the boundaries of YouTube for the first time, utilising the whole screen to exemplify the use of its whiteout product fra The objectives are perfectly meet thanks to proper strategies.

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